How to Get an Interview without the Interview

I’m putting together lots of Resource Guides and material for this newsletter by leveraging (read that as: ripping off?) more of those podcasting pros I mentioned.

And here’s a good one:

The Podcasters Roundtable with Ray Ortega

Specifically, here is one tip from Roundtable discussion #30 that talks about growing your audience with great podcast content:

Interviews are awesome content for podcasts. But…they can be a bit tricky to pull off if you are inexperienced!

Here’s the tip:

“How to Do an Interview…WITHOUT the INTERVIEW”

Watch this Roundtable discussion starting at the 39:00 minute mark (click the graphic or link below to be taken right there):

roundtable-30-john-lee-dumas-effect

This interesting content idea basically states:

Talk about influencers in your niche (podcast, blog, or video)…and then…let them know you talked about them!

A podcaster named Steve Stewart talked about a top pro in his niche (podcasting): Award-winning podcaster John Lee Dumas (you might recognize him as one of the case studies in the Audello training!).

The result has become so famous that it’s actually called: The John Lee Dumas Effect

The original post for the John Lee Dumas Effect can be found HERE:

Step 1: Write or podcast about an influencer like Steve did here:

The John Lee Dumas Effect -2

Step 2: Get the attention and awesome “audience growing” effect of a response to your content!

response-2

Pretty sweet, eh?

Gee…maybe I should reach out to Ray Ortega and maybe Mr. Dumas and let them know I am talking about them? Right? ;-)

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That’s it for Issue # 1 of this Podcasting for Screencasters Newsletter.

 

Lon Naylor

 

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Lon Naylor

Lon Naylor is on a mission to “Rid the world of lousy marketing videos” and carries on this effort from his rural Wisconsin home on the Apple River enjoying trout fishing from his backyard, kayaking, and recording music in his recording studio. Lon is a video marketing expert, speaker, and creator of ScreencastProfits.com and LearnCamtasia.com resource and training sites that teach how to leverage screen capture videos (like those made with Camtasia) for maximum marketing effect.

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